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Digital Marketing Associate
Key Responsibilities• Serve as the primary strategic lead for a portfolio of industrial clients to cultivate strong and trusted partnerships with each of them.• Plan, collect, and document client goals and deliverable feedback for use by crossfunctional teams (coordinators, design, development, and SEM).• Partner with cross-functional teams to execute marketing campaigns, ensure alignment with client expectations, and deliver on ROI.• Lead biweekly or monthly (dependent on program scope) client calls to review program KPIs, deliverable updates, and program progress.• Consult with and educate clients on the digital marketing best practices that guide the strategic direction for their program.• Address clients' questions or concerns about the performance of their program and provide strategic and tactical solutions.• Leverage data analytics to uncover actionable insights, identify trends, and make informed recommendations to optimize marketing campaigns continually.• Collaborate with Sales to offer a holistic service that can lead to increased revenue.• Develop, present, and implement holistic growth marketing strategies that align with the clients' goals, covering aspects like user acquisition, conversion, and revenue growth.Qualifications & ExperienceWe believe that happy people keep people happy, so we’re looking for people who have excellent interpersonal skills and strong analytical skills as you will be expected to deal with a range of customer queries.We’re delighted to drive innovation on-site day after day, so it’s a plus if you’re inventive and creative; we say yes to fresh new ideas to boost productivity, so reach out and help us shape the future.We think big and we’re looking for team members who think bigger, achieve more and work smarter. Full training will be provided, but we want to hear from you if you have the following skills!• BSc in Marketing/Digital Marketing/Project Management• 1–3 years’ experience in a digital marketing role; agency preferred.• Minimum 1 year of client-facing experience.• Minimum 1 year of project management experience.• Knowledge of best practices for SEO/AEO, PPC, and email marketing.• Experience with our tech stack: Google Analytics, Data Studio Reports, WordPress and/or HubSpot.• Outstanding communication and people skills.Nice-to-Have Experience● B2B and/or industrial/manufacturing industry knowledge.
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Jr. Campaign Specialist
Key Responsibilities 1. Campaign Setup: Configure and launch digital campaigns assigned by senior team members within campaign management or order management platforms. Accurately enter campaign parameters including budgets, targeting criteria, scheduling, creative assets, and tracking information. 2. Campaign Maintenance & Optimization Support: Update campaign details and implement approved changes, including budget adjustments, targeting modifications, and campaign status updates. Support ongoing campaign operations to ensure campaigns run according to established requirements. 3. Data Management & Administration: Perform timely and accurate data entry to maintain campaign records and operational systems. Ensure campaign documentation remains organized and up to date. 4. Quality Assurance: Conduct quality checks before and after campaign launches to verify accuracy and completeness. Identify, document, and escalate discrepancies, technical issues, or inconsistencies to management. 5. Reporting & Performance Tracking: Assist in gathering campaign data and preparing basic performance reports. Monitor campaign delivery metrics and support senior team members with reporting activities. 6. Tool Proficiency: Build proficiency in Google Workspace, Microsoft Office applications, campaign management systems, and other marketing technology platforms used by the business. 7. Digital Marketing Learning & Development: Develop foundational knowledge of the digital advertising ecosystem, including campaign objectives, audience targeting, ad operations, and pricing models such as CPC (Cost Per Click), CPM (Cost Per Thousand Impressions), and CPA (Cost Per Acquisition). Participate in structured training, coaching, and mentorship opportunities. 8. Internal Communication: Communicate campaign status, completed tasks, questions, and potential concerns clearly and professionally with supervisors and team members. Collaborate effectively with internal stakeholders to support campaign execution. 9. Process & Compliance: Follow established workflows, playbooks, and standard operating procedures. Escalate exceptions, issues, or unclear requests to senior team members as appropriate. Qualifications & Experience 5 CXC passes inclusive of Mathematics and English. 1 year of relevant experience; internships or coursework in marketing, advertising, or a related field are a plus. Familiarity with Google Suite (or MS Office equivalent). Exposure to, or strong interest in, the digital advertising landscape, with a willingness to learn cost basis models (e.g., CPC, CPM) for ad campaigns. High attention to detail and comfort with structured, repeatable data entry tasks. Clear, professional written and verbal communication skills. Ability to follow instructions and established processes closely, with eagerness to learn and take on more independent responsibility over time. Comfortable operating under close supervision, typical of the first 1–2 years in role, while building toward independent judgment. Nice-to-Have Experience 1. Exposure to digital advertising platforms or marketing automation tools. 2. Experience working with data, reporting, or analytics tools. 3. Understanding of campaign metrics and digital marketing terminology. 4. B2B marketing experience or knowledge of industrial, manufacturing, retail, e-commerce, customer experience, or contact centre industries. 5. Experience working in a fast-paced operational or service delivery environment.
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